Florim opens a new Flagship Store in Los Angeles

Florim strengthens its presence in the North American market with the opening of its new showroom, located in the vibrant heart of West Hollywood’s Design District.

Following the success of the pop-up store launched in 2023, the Italian ceramic group Florim has now established a permanent location within one of the area’s most iconic buildings—already home to top design brands and featured in international industry publications.

The showroom features seven large windows that create an immediate visual connection with the urban fabric of Robertson and Dorrington Boulevards. Spanning over 600 square meters across three levels, the space includes two loggias and a panoramic rooftop terrace.

The exhibition journey unfolds between the first and second floors, showcasing a variety of settings that highlight the wide-ranging applications of Florim’s large-format porcelain slabs. Available in thicknesses from 3 to 20 mm, these surfaces offer cross-functional design solutions suited for flooring, wall coverings, integrated furnishings, and ventilated façade systems. The goal is to provide design professionals with a comprehensive, versatile, and high-performance toolkit.

The third level hosts a fully equipped kitchen, a conference room, and a welcoming lounge area, all opening onto a panoramic terrace with an outdoor bar. This space goes beyond the traditional showroom concept, becoming a true hub for interaction and experimentation—designed to host events, talks, product launches, training sessions, and networking opportunities.

The concept is further enhanced through partnerships with premium Italian brands: Molteni&C for the kitchen, Artemide for architectural lighting, Fantini for designer faucets, and Turri for furnishings—creating a harmonious blend of aesthetics and function that celebrates the excellence of Made in Italy.

With this strategic new opening, Florim reaffirms its international vision and strengthens its connection with the world’s design and architecture capitals.