SRS Group launches new Base 14 ceramic design division

Base 14 is the name of the new division created by SRS Group (Fiorano) for the exclusive study of ceramic design.

The aim of the company founded by Corrado Fontanini in 1977 is to offer the ceramic industry the wide range of expertise and professionalism it has gained over the years in the field of ceramic design. Thanks to new investments and a young, specialised team, Base 14 is able to provide ceramic tile producers with an all-round service from concept study through to new product development and prototyping.

The staff consists of architects, photographers and designers who work as a team to innovate design and creative processes in the ceramic industry. Research into trends, lifestyles and materials is interpreted and transformed into new prototypes based on recognised aesthetic trends that can be reproduced using cutting-edge technology.

The creation of Base 14 confirms SRS Group's intention to evolve in step with a fast-growing market and to focus strongly on Italian design. At the same time the group intends to maintain its longstanding activities, including roller engraving, the study of textured surfaces to create master moulds, the production of printers for digital decoration (through the Assodigit division), and the sale of consumables and machinery for screen printing and digital decoration (Assoprint division). 

The growth of Base 14 may also be aided by the group's international presence, including branches in Brazil, China, Mexico, Iran, Egypt and Turkey.

One of the forthcoming initiatives in which SRS and Base 14 will be taking part is Aquae Venezia, an exhibition of Italian furnishings and building accessories due to be held from 15 September to 20 October and sponsored by Expo Milano 2015. SRS has chosen the prestigious Venetian show to offer Italian and international professionals a preview of several brand new ceramic design projects carried through in cooperation with GTiles, a trading company based in Casalgrande (Reggio Emilia) and specialising in the design and export of ceramic tiles.