Tosilab’s rebrand takes shape

More than 1,000 sqm at the Fiorano Modenese headquarters have been transformed.

Identified by the slogan “New look, same eye for design” and the red and white colours of the Coesia Group, Tosilab’s rebrand is making its public debut at Cersaie.

Along with the logo, the rebrand of the System Ceramics’ division has transformed the exhibition spaces at the Fiorano Modenese headquarters into five themed areas covering over 1,000 square metres.

Centred on the letter T of Tosilab, each of these areas has its own identity and role in telling the company’s story. Different but complementary, the five rooms take visitors on a journey through design in search of styles, trends, colours, shapes and materials, with themes updated continuously in a process of constant evolution, the very same approach Tosilab uses to welcome its customers.

• Tailormade is a creative, customised space where ideas take shape and trends are transformed into tangible objects. It is a constantly evolving laboratory of ideas, a place to think, experiment and find inspiration in forms, colours and materials.

• Trend Room is the hub of innovation, a space where Tosilab organises events, presents textural and natural designs and creates opportunities for customers to meet. It is a place where inspiration emerges and is transformed into market trends.

• Timeless explores continuity through change, a space devoted to surfaces with ever-changing finishes to suit a wide range of aesthetic tastes. It showcases extraordinary products. Colours, sculptures, reliefs and forms come together in unique combinations, while a photographic gallery of locations from around the world offers unexpected sources of inspiration.

• Tactile houses the Tactile Experience Showroom, the result of a three-dimensional laboratory of ideas that brings together originality, functionality and the essence of Made in Italy. Here, aesthetic sensitivity towards material surfaces comes to life through experimentation and research into new applications and materials. The new Artisanal Workshop curated by Alessandro Rasponi showcases artefacts linked to emerging trends and product histories.

• Tiles Gallery was created in partnership with leading local ceramic glaze, frit and colour producers, who continually develop both materials and machinery to achieve the aesthetics sought by customers.