Isvea: Making the difference through Italian design

The Turkish sanitaryware manufacturer aims to increase its exports in 2024 in North and South America, France, Germany, UK and the Pacific area.

Founded in 1962 in Sant’Eusanio Del Sangro (Chieti, Italy), Isvea was acquired in 2013 by the Turkish group Ece Holding and today carries out all its production activities in five modern facilities in Corum, Turkey. In particular, Isvea produces vitreous china sanitaryware, with an annual production capacity of 1.95 million pieces, and 450,000 fireclay pieces (shower trays and kitchen sinks), as well as bathroom furniture, concealed cisterns and toilet seat covers.

Despite its relocation, the company maintains strong ties with Italy with the aim of continuing to deliver the renowned elegance of Italian taste, aesthetics and lifestyle. As Erdem Cenesiz, Chairman of Ece Group and Isvea, tells us:

“Italy is the first country that comes to mind when we think of fashion and design”.

All Isvea collections are a combination of the high technical quality achieved in the Corum factories and the research and design work carried out by Italian designers and design firms such as Simone Valsecchi, Sabrina Selli, Ettore Giordano, Wau Architetti, Nativita Design House, OMC2 Design Studio, Art.Lab and Genesis Research&Design. These collaborations have garnered prestigious international recognitions in recent years, including the Red Dot Award, IF Design Award, Plus X Award, EDIDA Elle Deco International Design Award, A’ Design Award and Xone Design Award.

Fresh from a successful edition of Unicera 2023 in November in Istanbul, the company now aims to strengthen its presence on international markets, in particular the USA, South America, France, Germany, the UK and the Pacific region.

Read the complete interview with Erdem Cenesiz published in CWR no. 154

Did you find this article useful?

Join the CWW community to receive the most important news from the global ceramic industry every two weeks