“Touch Me”. Gruppo B&T invites to its Fuorisalone 2025

The event taking place at bt-SPACE and bt-LAB will run until October 3.

Gruppo B&T has opened the doors of its two exhibition spaces – bt-SPACE in Ubersetto and bt-LAB in Formigine, both in the heart of the Italian ceramic district – inviting to an immersive journey designed to showcase the beauty of ceramic surfaces in all their shades: finishes, material effects, and details inspired by nature. The event is called “Touch Me” and will run until October 3.

An experiential event aimed at customers, designers, and industry professionals, to discover closely the value of a technology that goes beyond the simple production of surfaces, transforming them into design tools. The exhibition settings are meant to engage the senses, inspire projects, and imagine new possibilities.

Because certain surfaces need to be seen, but above all touched. This is where the “Experience firsthand what you could do” concept comes from, an invitation to let yourself be guided by tactile and visual sensations, to create unique and recognizable spaces. Gruppo B&T therefore offers the opportunity to visit its aesthetics and technological hubs to enhance the company’s vision, showcase trends that anticipate change and the offer of flexible, customized, and sustainability-focused solutions, that will provide a decisive competitive advantage.