VitrA wins three iF Design Awards

With these latest awards, the total number of iF Design Awards won by VitrA has reached 38.

VitrA, one of the world’s leading manufacturers of sanitaryware and bathroom furnishings and part of the Turkish Eczacıbaşı Group, has won three iF Design Awards, among the most prestigious international prizes dedicated to design and product innovation. These latest awards add to the 35 iF Awards previously received by the company, further confirming a solid and consistent design journey focused on excellence.

The 2026 edition of the iF Awards saw nearly 10,000 entries from 68 countries, evaluated by an international jury of 129 industry experts - an extremely competitive context that makes VitrA’s achievement even more significant.

Among the three award-winning products, V-Care 3 stands out, a next-generation smart toilet that offers an advanced interpretation of everyday wellbeing. Cutting-edge technology, intelligent features and a pared-back design come together in a product that successfully combines comfort, hygiene and innovation, redefining the experience of the contemporary bathroom.

Alongside V-Care 3, the Plural and Glora bathroom collections also received recognition, representing two distinct yet complementary aesthetic visions. Plural is defined by a sophisticated and cross-disciplinary architectural language, conceived to create fluid and harmonious spaces in which furniture and sanitary ware interact with natural elegance. Glora, by contrast, offers a contemporary reinterpretation of more classic atmospheres, with refined lines and carefully considered details that enhance materials and proportions, resulting in a proposal with timeless appeal.

Underpinning VitrA’s latest success is its ongoing collaboration with internationally renowned designers and leading design studios, aimed at delivering a distinctive and contemporary bathroom experience. The brand combines its design expertise with the creative vision of designers such as Tom Dixon, Claudio Bellini, Terri Pecora, Sebastian Conran, Christophe Pillet, Matteo Thun, and Ross Lovegrove. It also collaborates with respected studios including Indeed, NOA, and Pentagon Design.

In addition to iF, VitrA’s products have been honored with many prestigious international awards including EDIDA, Design Innovation, Design Plus, Good Design, Iconic Awards, Interior Innovation, Plus X, Red Dot, and Wallpaper.

Founded in 1958, VitrA operates 13 manufacturing plants across Turkey, Germany, France and Russia, and produces a full range of bathroom products including over 5.6 million pieces/year of sanitaryware along with complementary bathroom furniture, brassware and accessories ranges, which are distributed to over 75 countries on five continents.